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Practice of Architecture | 2018/02/20

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Helene Dreiling: Taking Care Of and Advocating For Architects

2016/07/13 |

Helene Dreiling, FAIA left traditional practice to pursue two dual roles that takes care of professionals and advocate to the public on behalf of the profession. A Past President of the AIA (2014), she is an exemplary model of someone who loves the profession while seeing the necessity for transformation.

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Building a Purpose-drive Practice

2016/06/26 |

When analyzing the shortcomings of a design firm’s business model, I often see parallels between designers and artists. In many cases, we tend to undervalue our services to ensure that we are still able to create our craft, or complete … Read More

As Designers, Where Do We Find Purpose?

2016/03/02 |

With the Great Recession behind us, design professionals find themselves in an interesting state of change within the economy. The billings indexes for architecture and interior design firms are surpassing previous landmark months in 2007. Unemployment is extremely low, and there has been a clear shift to an employee-driven marketplace in which hiring those with 10 to 15 years of experience often requires a negotiation. Clients’ interest in sustainability grows in the midst of crises, including the California drought and other market pressures. And, we have seen a huge jump in interest in what is known as public interest design, or design for impact.

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Upali Nanda: Making Research a Priority

2015/11/13 |

Dr. Upali Nanda is a self proclaimed absent minded professor by personality, but her position as Vice President and Director of Research at HKS Inc will have you considering otherwise. In her vital role, Upali makes us reconsider why research is important to the profession.

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Naeiri Petrosian: Translating Design Education to UX Research

2015/10/30 |

There is an inherent connection between the skills we are taught in architecture school and the methods UX Researchers use in implementing digital platforms. Naeiri Petrosian helps us draw a connection between the two.

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Retaining the Next Generation of Leaders

2015/10/27 |

The repetitive nature of conversations surrounding the future of the design and architecture professions can be frustrating. For my peers with roughly 10 to 15 years of experience, a regular topic of conversation is their struggle to find a firm … Read More