The American Institute of Architects, Repositioned or Irrelevant
Last year, the American Institute of Architects introduced the Repositioning the Institute Initiative. The initial year-long research effort undertaken by Laplaca Cohen was to help “us (the AIA members) hear each other better, talk more effectively with one another across generations, and, finally, communicate with our collaborators and with the public audiences we serve.”
In 2013, the Repositioning effort is doing its best to remain a grassroots effort, knocking on the door of our local component chapters with the introduction of the Ambassadors Program and the Innovation Fund. Having had nearly a decade of experience in an elected leadership position at the regional and national levels of the AIA, I am holding my breadth to see whether or not this initiative has the capacity to ignite its members.
Just this week, the Ambassadors Program announced an extension to their submission deadline. The good news is that you now have a few extra weeks to get your application in. The bad news is that it may be foretelling the future of the Repositioning Initiative. Tell us your thoughts. Is this a worthwhile effort?