MKThink, Helping the US Government Use Technology to Save Oil and Lives
San Francisco-base firm, MKThink is engaged in a research project to measure how cultural values, and patterns facility or inhibit the adoption of more efficient energy technologies and practices.
Inefficient energy use is a battlefield liability. One out of every eight casualties in Iraq, between 2003 and 2007, came during fuel deliveries. One in every 50 fuel convoys experienced a personnel casualty or loss.
For the Pentagon, reducing these losses is mission-critical. In addition to the astonishing cost in human lives, the U.S. government can ill afford to spend cash this way. The Department of Defense (DOD) gobbles up the equivalent of 360,000 barrels of oil per day, making it the largest consumer of oil in the world. In fiscal year 2009, that added up to 932 trillion Btu of site-delivered energy at a cost of $13.3 billion to U.S. taxpayers.