Greater Good Studio: Using Design Methods to Solve Social Problems
Evelyn Lee | On 2013/08/06
Do you believe that research changes design? That design changes behavior? That behavior changes the world? Greater Good Studio uses design methods to solve social problems.
As a licensed Architect and Design Strategist I often wonder whether or not I am putting enough of my design background towards the greater good.
Founded by Sara Cantor Aye and George Aye, Greater Good Studio is creating change that is changing the world from their shared space in Chicago. Their studio is inspired by
the Ezio Manzizi, founder of the Desis Network: Design for Social Innovation and Sustainability and they follow his asset-based approach to find solutions.
In the social sector, problems and unmet needs are almost too easy to find. Rather, we look for assets—the people, resources, behaviors, relationships, and systems—that are
already working well. Our designs leverage those assets to create more and better life.