Is your Marketing Department Collaborating with IT
Is your Marketing Department collaborating with IT? If not, some firm reorganization may need to be taken into consideration.
It wasn’t so long ago that the Marketing and IT departments at A/E/C firms interacted only when the printer broke down during the production of a proposal. But with the evolution of big data, on-demand marketing, client relationship management (CRM) systems, application programming interfaces (APIs), mobility, and social media, Marketing and IT have become intertwined—whether they like it or not. As a result, it is increasingly critical that they partner with each other to achieve common goals.
Click HERE to read When Marketing & IT Collaborate on the Knowledge Architecture Blog
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