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Practice of Architecture | 2018/01/19

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Email Marketing Strategies, Backed by Science

Email Marketing Strategies, Backed by Science

As a past Senior Editor for Inhabitat, I received (and in many cases I am still receiving) countless emails from marketing managers and public relation representatives from firms announcing everything from firm new hires, projects won, and design awards received for projects 10-15 years old. So how do you cut through the email clutter? Consider these 8 tips from buffer on effective email marketing strategies that are backed by science.

The cutthroat inbox of your standard consumer roils with marketing messages, competitive subject lines, and scores of attention-seeking emails. With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for business communication. So how does the signal separate itself from the noise?

Click HERE to read the full article on Buffer.

+ Buffer’s Blog