Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital
Specialization within architecture practice is not a new concept, nor is the idea of thought leadership. How then can you amplify the expertise in your subject and position yourself as a thought leader? Publishing a book is not enough these days, but any content you do publish should contain the Seven Hallmarks of Compelling Intellectual Capital.
Thought leadership has become the new competitive battleground in not only the consulting and accounting businesses, but also among other B2B firms that compete on the basis of expertise and advice. It’s no surprise that demonstrating one’s smarts to prospective clients has become so important. Just look at it from your clients’ standpoint. For them, choosing a consulting, accounting or law firm is a difficult—and increasingly risky—task. Much is riding on the choice: market leadership, competitive advantage, sometimes even survival, not to mention promotions and other personal rewards.