Implementing Data in Practice: A Profit Opportunity
Initial client meetings often set the stage for the remainder of a project. What are the client’s vision, mission, and goals? What do they hope to accomplish with this project? More importantly, how did they develop the initial program that they are not excited about but hope that you, as the design professional, can transform into something amazing? Using data to rationalize such questions gives designers an opportunity to gain additional trust within a client relationship, but implementing data within practice should not be considered a research endeavor. Data in practice is an opportunity to increase services and provide the firm with additional revenue.