When analyzing the shortcomings of a design firm’s business model, I often see parallels between designers and artists. In many cases, we tend to undervalue our services to ensure that we are still able to create our craft, or complete …
How would you like $10,000 to bolster your new practice? The Charette Venture Group is holding their second annual Architecture Business Plan Competition. The competition is open to all registered architects in United States and Canada (excluding Quebec where it …
Can websites that focuses on the Services that AEC firms deliver really be turned into a revenue generating machine? Industrial Brand believes so and they have a some good tips on the blog on how to do just that. Industrial …
Bad project management can bring down a firms profitability and is one of the hardest things to standardize due to high variability from one project to the next. Howard Birnberg has a great article over at Axium on the 10 Keys to Project Management Excellence.
Specialization within architecture practice is not a new concept, nor is the idea of thought leadership. How then can you amplify the expertise in your subject and position yourself as a thought leader? Publishing a book is not enough these days, but any content you do publish should contain the Seven Hallmarks of Compelling Intellectual Capital.
Do you have an Authentic Story? Do you have all the information you need to understand where the real opportunities lie within the marketplace for your firm?
As a profession we are better off working together than we are as individuals. After all, Architects are known for coordinating an orchestra of client stakeholders, community stakeholders, consultants, and contractors. Enoch Sears, AIA is doing just that with his website, the Business of Architecture.
What is thought leadership? Do you define yourself as a thought leader or does that term out right annoy you? Amanda Walter, of Walter Communications, undertook a survey last year with the Cameron MacAllister group to find out how architecture firms are pursuing thought leadership. Her early findings were documented in an article for Design Intelligence.
As a past Senior Editor for Inhabitat, I received (and in many cases I am still receiving) countless emails from marketing managers and public relation representatives from firms announcing everything from firm new hires, projects won, and design awards received for projects 10-15 years old. So how do you cut through the email clutter? Consider these 8 tips from buffer on effective email marketing strategies that are backed by science.
Is your Marketing Department collaborating with IT? If not, some firm reorganization may need to be taken into consideration.