[147] The Power of Copywriting for Architects
How can architects use copywriting techniques to communicate their value, connect with their ideal clients, and improve their marketing? On this episode of Practice Disrupted, I’m excited to share my very special conversation with Nikita Morell, an expert copywriter who specializes in working with architects.
[143] Architecture And: AI & Head of Digital Marketing
How can architecture and design professionals embrace technological advancements such as AI, bridge the gap between physical and digital, and stay relevant in a rapidly changing field?
On this Practice Disrupted episode, I talked with Ricardo J Rodriguez, the chief marketing officer for Master Builder Solutions, to discuss his career journey from traditional architecture practice to embracing AI and education in the industry
[028] – Building a Digital Marketing Strategy
What is digital marketing and how can AEC firms elevate their marketing strategy? Our reliance on technology has prompted today’s leading businesses to reevaluate how they market.
[012] – Communication Strategy
How is marketing and communication changing in AEC? Guest: Amanda Walter, Owner of Walter Communications Amanda Walter works behind-the-scenes with companies and individuals in the related design and planning fields of the built environment. She helps clients share their knowledge and stories that shape their public reputation and advance toward their business goals. Her specialties […]
Shifting Focus During Radical, Unprecedented Change
As I write this article from my home office, California has just announced that all counties in the state, home to a population of over 40 million people, are now under a mandatory shelter in place order. Needless to say, things have escalated swiftly.
Value Your Marketing Team
Since jumping into marketing years ago, my graphic design skills have grown and grown and grown again. After coming back to marketing after working as a designer, I feel like I’ve finally gained some traction in my quest to understand both the business and practice side of architecture.
What’s Your Story? What Are You About?
How do you make yourself sticky in the eyes of a potential client? Following your home page, your About Us page is likely the second most viewed page on your website.