How do architects leverage their skillset to become better at sales?
This week on Practice Disrupted, we follow the career path of an architect turned architechie who landed in a business development side of a tech company, Monograph. If you are interested in learning more about other roles that architects can have in tech, this one is for you!
We take a deep dive with our guest, Tyler Suomala, on all things in architecture, the realities of burnout running your own practice, entrepreneurship, and the search for an architecturally adjacent career, parenthood, and more.
The conversation also goes into different roles in Sales, identifying the difference between sales development and account executive roles and how sales differ from his new role in marketing – and how important ongoing talent development support has been for his career as well as Monograph’s famous 4-day work week.
We also talk about his growth as a content creator on LinkedIn and how he has grown an audience of over 15,000 followers.
Guest:
Tyler Suomala is an architechie and business development professional at Monograph. He helps architects better communicate their unique value through his fun and popular weekly newsletter, Tyler Tactics.
Show Links:
Join Tyler Tactics
Tyler on LinkedIn
Monograph
Other Episodes with individuals from Monograph:
075 – Growing an AEC Startup, The Evolution of a Company
034 – Investing in What’s Next, The Spatial Syndicate
013 – Architecture, And: Entrepreneurship
![[235] From Trash to Power: Diverting Construction Waste at Industrial Scale](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/05/PD-S12-EP235-Web.png)
![[234] Build the Future You Want: A Builder’s Path with German Aparicio](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/05/PD-S12-EP234-Web.png)
![[233] Methods and Mindsets: Navigating Practice Transformation in a Shifting Market](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/05/PD-S12-EP233-Web.png)
![[232] The Five Conversations That Drive Growth in Creative Organizations](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP232-Web.png)
![[231] Work for What’s Next: ThinkLab’s Amanda Schneider on the 10 Shifts Reshaping Practice](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP231-Web.png)
![[230] Claiming the Room: How FORA Built a Business Architects Kept Walking Past](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP230-Web.png)
![[229] Amortizing Your Value: A New Model for How Architects Add Value](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP229-Web.png)
![[228] Architecture, Innovation, and What the Built Environment Needs to Learn](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP228-Web.png)
![[227] Beyond the Tools: What It Actually Takes to Build a Digital Practice](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP227-Web.png)
![[226] From the Inside Out: Larry Sass on Digital Fabrication, AI, and Architecture’s Next Chapter](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP226-Web.png)