[119] Architecture, And: YouTube, Entrepreneurship, & Architecture

What is the role of visual storytelling in architecture, and how can it help architects gain clients?

On this episode of Practice Disrupted, we interview Dami Lee, a multi-hyphenate architect that launched her firm off of the success of her self-titled YouTube Channel.

We talk about the next generation of architects, how they seek more meaning in their work, and finding different outlets of content creation to tell the stories they are most interested in.

We also center on Dami’s journey from freelance photographer to YouTube sensation and have an honest conversation about how the channel enables her to do architecture and how her architecture practice creates content for the channel. The conversation looks at the lack of scalability within the traditional business model and the importance of scalability when it comes to growing a business and enjoying life while doing so.

Overall, the episode offers a fascinating look into the architecture industry’s unique challenges and the innovative ways that young architects are creating new paths for themselves.

Guests:
Dami Lee is a successful YouTube entrepreneur with over 765,000 subscribers and the founder of Nolli Studio. A licensed Architect in Vancouver, BC, Dami has led various small projects and renovations, typically working with tight budgets, fast timelines, and complex existing conditions. Her desire to explore different typologies and work on larger projects led her to Faulknerbrowns Architects before starting her firm.

She is inspired by students and others in the field and believes the current environment is ripe for a happier, healthier, and more connected generation of architects.

Show Links:
https://damilee.com/
https://www.youtube.com/@DamiLeeArch
https://nollimedia.com/
https://www.instagram.com/damileearch/
https://www.instagram.com/nollistudio/