[223] Architect, And: Joann Lui on Matcha, Marketing, and the Portfolio Career

In this episode of Practice Disrupted, Evelyn Lee sits down with Joann Lui, an architect-turned-entrepreneur who is redefining what a career in architecture can look like. Joann shares her journey from traditional practice at Gensler to content marketing for tech startups like Monograph and Testfit, and reveals her latest venture: co-founding OIKA, a matcha company that has become the largest matcha refinery in the United States.

[222] Telling Architecture’s Story Differently

About the Episode About the Episode Can a 60-Second video change who enters the architecture profession? In this episode of Practice Disrupted, Evelyn Lee sits down with Gabriella Bermea, a Senior Associate at Perkins Eastman and the voice behind the growing social media platform “Architect Big Sis.” Together, they explore the power of storytelling outside […]

[221] Reclaiming Value: Transforming the Business of Architecture with Tyler Suomala

To kick off Season 12 of Practice Disrupted, Evelyn Lee returns from her term as AIA President with a special episode, turning the tables to be interviewed by Tyler Suomala, founder of Growthitect. In this candid conversation, they reflect on Evelyn’s year of travel and leadership, discussing the often unseen advocacy work of the AIA and the disconnect between national efforts and local members’ perceptions.

[220] Next Generation Leadership: How the AIAS Presidents Are Building a More Human Profession

In a special episode marking the end of her term as AIA President, Evelyn Lee hosts a candid conversation about the future of architectural leadership with two emerging voices: Gilberto Lozada Baez, the 69th president of the American Institute of Architecture Students (AIAS), and Jordan Luther, the immediate past president of AIAS and the student director on the AIA board.

[219] 2025 AIA Gold Medal Award Medal Winner Deborah Berke

About the Episode About the Episode What does it mean to design for the greater good? In this episode of Practice Disrupted, Evelyn Lee steps back to listen as two remarkable architects have a thoughtful, candid, and deeply human conversation. You will hear from Deborah Berke, FAIA, architect, educator, founder of TenBerke, Dean of the […]

[217] Designing the Future: How Etch Built a Practice That Embraces AI + Autonomy

This week, we’re joined by Jessica Nelson and Stephanie Lindsay, the co-founders of Etch Design Group and the new venture AI for Interiors. They share their 10-year journey of building Etch into a celebrated Austin-based studio, driven by a “yin and yang” partnership and a desire to create a firm culture centered on autonomy, trust, and a sustainable work-life rhythm.