[233] Methods and Mindsets: Navigating Practice Transformation in a Shifting Market

How do we manage the rapid transformation of the AECO industry without losing the human systems that make the work possible?

In this first-ever live recording of Practice Disrupted, captured at the NASCC Steel Conference in Atlanta, Evelyn Lee is joined by Shelby Morris and Emily Schickner to discuss the “methods and mindsets” required to lead through industry-wide change. From the dramatic shift in the Atlanta real estate market, where zero new office buildings are currently under construction while billions are poured into data centers, the conversation explores how firms must adapt their business lines to remain relevant. The guests discuss how flexibility and a willingness to pivot are no longer just survival tactics but core operational strategies.

The episode delves into the nuances of communication, particularly how AI-generated renderings are shifting client expectations and the way architects articulate their value. Beyond technology, the discussion focuses on building a resilient firm culture through “co-creation” rather than top-down mandates. Shelby and Emily share insights on radical transparency in fees, the importance of intentional mentorship, and why viewing the entire AEC industry as a collaborative “family” is essential for raising the profession’s standing.

This live discussion offers a rare look at how leadership happens in real-time during market volatility. By focusing on the intersection of market data and human capital, Shelby and Emily provide a roadmap for firms to move beyond traditional hierarchies toward a more integrated, transparent, and agile way of working.

“It’s the family culture and environment that should spread across our entire AEC industry because we absolutely are all in this together and we all must support each other to continue being the profession that needs to be respected in the way that it needs to be.” – Shelby Morris

This episode is a masterclass in leading with transparency and empathy. Shelby and Emily emphasize that while the technical requirements of the job will always evolve, the business of architecture is, at its heart, a people business built on trust and shared values

Guest:
Shelby Morris is the Co-Managing Director of Gensler’s Atlanta office and a former AIA Atlanta president. He has led over $3 billion in transformational projects across the Southeast and is a leading voice on office management, market adaptation, and firm-wide diversification.

Emily Schickner is a Principal at Harrison Design, the firm’s first female principal, and the past president of AIA Atlanta. She serves as the chair of AIA’s 2025 Women’s Leadership Summit and is a sought-after voice on mental health, mentorship, and equity within the profession.

This episode is especially for you if:

• You are curious about how large and small firms are shifting their business models to meet new market demands like data centers and retail.
• You want to learn strategies for communicating the value of architectural expertise when clients arrive with AI-generated renderings.
• You are interested in implementing “reverse mentorship” and structured development programs to retain the next generation of talent.
• You struggle with the transition from being a technical expert to being a leader focused on HR, finance, and relationship management.
• You want to understand the difference between hiring for “culture fit” versus “culture ad” to build a more diverse and agile practice.
  
  

Show Links:

• Learn more about Gensler
• Learn more about Harrison Design
• Learn more about AISC
• Learn more about NASCC 
• Connect with Shelby on LinkedIn
• Connect with Emily on LinkedIn