/// THE PRACTICE
The business should support the life you want.
Practice of Architecture exists because the fee-for-service model is broken. Architects are paid too little for what they deliver, and the hourly structure caps both the creative impact and the paycheck. We help firm leaders transform the system, not optimize it.
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§ 01 / WHAT WE DO
One practice, five ways in, from the free front door to hands-on work inside your firm.
- Practice Rebuilt.
- The weekly newsletter on the business of architecture: the model, the tech stack, the money.
- Practice Disrupted.
- The weekly podcast with the people reshaping how architecture gets practiced.
- The Practice Lab.
- Where firm leaders build it together: courses, peer feedback, and a community of builders.
- Courses.
- Practical AI literacy for how a firm actually runs, from using AI to building with it. AI Foundations opens this fall.
- Advisory.
- The hands-on side: fractional COO work, business-model and transformation engagements, and M&A.
§ 02 / WHERE TO START
Three channels, one practice.
Practice Rebuilt
The weekly newsletter on the business of architecture: the model, the tech stack, and the money.
Read Practice Rebuilt →
Practice Disrupted
The weekly podcast with the people reshaping how architecture gets practiced.
Listen to Practice Disrupted →
The Practice Lab
Where firm leaders build it together: courses, peer feedback, and a community of builders.
Enter the Lab →§ 03 / FOUNDER
Evelyn Lee, FAIA, NOMA
Evelyn was the 2025 President of the American Institute of Architects and hosts Practice Disrupted, heard by over 81,100 listeners worldwide. She holds an MBA and an MPA alongside the architecture license, and her career sits at the intersection of practice transformation, business model design, technology adoption, and equity in the profession. The through line: if I can do it, you can too.
/// BOARD & ADVISORY
