/// THE PRACTICE
The business should support the life you want.
Practice of Architecture exists because the fee-for-service model is broken. Architects are paid too little for what they deliver, and the hourly structure caps both the creative impact and the paycheck. We help firm leaders transform the system, not optimize it.
§ 01 / WHAT WE DO
One practice, five ways in, from the free front door to hands-on work inside your firm.
§ 02 / WHERE TO START
Pick your first move.
Same practice, three different amounts of time.
Practice Rebuilt
Five minutes, once a week. The fastest way to see how we think.
Read Practice Rebuilt →
Practice Disrupted
An hour, when you want the deeper conversation instead of the headline version.
Listen to Practice Disrupted →
The Practice Lab
For when reading isn't enough and you want to build it alongside people doing the same work.
Enter the Lab →§ 03 / FOUNDER
Evelyn Lee, FAIA, NOMA
Evelyn was the 2025 President of the American Institute of Architects and hosts Practice Disrupted, heard by over 81,100 listeners worldwide. She holds an MBA and an MPA alongside the architecture license, and her career sits at the intersection of practice transformation, business model design, technology adoption, and equity in the profession. The through line: if I can do it, you can too.
/// BOARD & ADVISORY
