/// THE PRACTICE LAB
Practice was always meant to evolve.
Somewhere along the way the business of architecture stopped evolving with it. The Practice Lab is the room where that starts again: one real experiment a month, on your tools, your business model, or your own career, alongside peers running experiments of their own.
Membership is $79 a month, or $790 a year.
§ 01 / WHAT THE PRACTICE LAB IS
You already know the fee-for-service model is breaking. Knowing was never the hard part. The model is not failing because anyone got it wrong. It is failing because it stopped being practiced: set down once, decades ago, and defended ever since. The hard part is changing how your firm actually works, and keeping that change alive after the initial push fades.
Courses end. Templates get installed and forgotten. Change in a firm decays without repetition and company. The Practice Lab is the room where the work keeps happening, month after month, with people who are doing it at the same time you are.
The pattern is one real experiment a month. Something specific you are changing, run out loud where other people can see it, ask about it, and hold you to it. Evelyn runs the same pattern in her own business and is in the room as a peer, not as the expert standing at the front of it. More experts are being brought in alongside her, because no one person has the answer to all of this.
This is a room for the hard conversations. What an architect's role is actually for now, what practice can be, and what has to change in the business to get there. Those conversations run on trust and transparency, so people say plainly what is working and what is not, including the experiments that went nowhere, and the walls firms normally keep up come down long enough for the answer to be useful to somebody else.
Do that for a year and you have twelve experiments behind you, a few worth keeping, and a much clearer read on which parts of your business are worth defending and which are not.
§ 02 / WHAT YOU ACTUALLY GET
And the honest part.
Nobody here has this finished, and that includes Evelyn. The Lab is being built as we go, in the open rather than behind a curtain, and it will keep changing because practice keeps changing. You will see what works and what does not. If you want a finished product, wait for one. If you want to build it alongside the people who are also building it, that is what this is.
§ 03 / WHO IT IS FOR
This room is built for architects who are expanding what their practice sells, reimagining what it means to be an architect, and working out how the business has to follow from that. You have already identified the problems in your own practice. What you want is somewhere to talk them through with people who have tried something, and who will tell you what actually happened when they did.
Principals join to sustain what they have already started changing, and to bring the people who will do the changing with them. Early-career members grow into the room. What everyone here shares is a bias toward action. This is a community for people who would rather run the experiment than keep talking about it.
Who it is not for.
If what you want is a set of lessons you can finish, this is not that. If you want someone to build your systems for you, this is the wrong room; you will watch things get built and then build your own. And if you have no capacity to try anything different in the next few months, wait until you do. The membership only pays for itself if you use it.
/// THE PRACTICE LAB
The doors are open.
§ 04 / WHAT IT COSTS
§ 05 / IN THEIR WORDS
The Practice of Architecture Community + Lab has proven to be an incredibly valuable resource for our strategic planning and business operations.
Architectural practice is changing and the PoA Lab is at the forefront of the discussion, providing an active space for sharing ideas.
This community goes beyond support—it gives you the tools and confidence to grow, and I'm grateful to be part of it.
Her vision and inclusive approach have significantly impacted my outlook on architecture, making it a privilege to work with her.
§ 06 / QUESTIONS PEOPLE ACTUALLY ASK
Is the room busy?
Office hours run most weeks, Gather Hour is on the calendar, and posting is back on a weekday rhythm. It is a working room rather than a busy feed, which is the point. You are here to run something, not to keep up with a timeline.
What if I cannot make office hours?
Everything live records automatically and stays in the Lab. Plenty of members get most of their value from the written spaces and never make a live session.
What happens right after I join?
You get an email with your invitation to the Lab on Circle. Once you are in, nothing is gated. Office hours, the recordings, the resources library and every space are open to you from day one.
What is included with the annual plan?
The annual plan includes the AI Foundations course alongside everything else in the Lab. The course has not launched yet; annual members get it the moment it does, at no extra cost.
What if it turns out not to be for me?
The annual plan comes with thirty days. Join, come to a couple of office hours, read back through what is there, and if it is not what you needed, say so inside the first thirty days and you get your money back in full. No form to fill in, no reason required. The monthly plan does not need a guarantee, because you can cancel whenever you want.
Do I get continuing education credit?
Not today. It is something being worked on, and it is not part of what you are paying for right now.
Can I cancel?
The monthly plan runs month to month, so you can cancel whenever you want.
§ 07 / JOIN
Start practicing again.
Pick monthly or annual below. You are in the room as soon as you are through checkout.
If you have been circling the idea of changing how your firm works for longer than you would like to admit, this is a fairly cheap way to stop circling it.
Monthly is $79 and you can cancel whenever you want. Annual is $790, includes the AI Foundations course when it launches, and comes with thirty days, money back. Both open the same room: office hours, Gather Hour, Active Experiments, the archive, and everyone already in it.
Not ready today?
Practice Rebuilt is the weekly newsletter this room grew out of. One email a week on the business of architecture, written for the people running firms. It is the closest thing to being in the Lab that costs nothing, and it is where you will hear first when anything here changes.