Value Your Marketing Team
Since jumping into marketing years ago, my graphic design skills have grown and grown and grown again. After coming back to marketing after working as a designer, I feel like I’ve finally gained some traction in my quest to understand both the business and practice side of architecture.
Designing a Better Survey
While anyone can send out a survey, designing one is truly a science. When getting my Master in Public Administration, I took an entire semester on research methodology, during which I learned how to create statistical tools that systematically describe information, apply empirical evidence to the discovery of intuitive and experiential knowledge, and inform decision making through accurate generalization and hypothesis testing
Implementing Data in Practice: A Profit Opportunity
Data in practice is an opportunity to increase services and provide the firm with additional revenue.