Designing a Better Survey
While anyone can send out a survey, designing one is truly a science. When getting my Master in Public Administration, I took an entire semester on research methodology, during which I learned how to create statistical tools that systematically describe information, apply empirical evidence to the discovery of intuitive and experiential knowledge, and inform decision making through accurate generalization and hypothesis testing
How to Effectively Communicate With the C-Suite
After such meetings, my clients rarely talk about the design process, even though I know that the designers have taken painstaking steps to create an environment around a client’s vision. With this disconnect in mind, here are several points to help get the conversation going.
Process Tells Our Story
Design is an ambiguous term for those outside of the profession, and it is usually carried out through a process. Why, then, do we not celebrate this process more?
Championing the Client Interview, With Full Firm Involvement
Knowing that the interview is an open invitation for the firm to present itself and pitch its expertise and capabilities to a potential client, this can be a missed opportunity.