Hold on to Your North Star

Many of my coaching clients who have identified their North Star have been saying things like, “I think I still have PTSD from the last recession…” or, “I’ve been through a recession before but…”

Civic Engagement as a Practice Strategy

The idea of building a profession of engaged leaders for our communities and advocates for the critical issues where we possess unique knowledge is essential to enhance the quality of life and serve our communities. It is also the foundation for a business strategy for our practices. In pursuit of this objective, we need to […]

The Key to Client Education

Client Education

By the time we’re adults it’s likely that many of us have interacted with a doctor, maybe an accountant, perhaps a lawyer, or at least we know someone who has. It’s equally unlikely that the general population has purchased or been involved with the services of a professional designer of any kind.  As a society […]

The Truth About Design Thinking

Design-Thinking has become a common catch phrase in the public lexicon but it’s much more than a euphemism for the design process. By understanding and applying the philosophy that underlies this powerful concept, architects can potentially unlock new sources of value. There’s something to the adage that the more things change the more they stay the […]

Value Your Marketing Team

Since jumping into marketing years ago, my graphic design skills have grown and grown and grown again. After coming back to marketing after working as a designer, I feel like I’ve finally gained some traction in my quest to understand both the business and practice side of architecture.