/// PRACTICE REBUILT

The business of architecture, in one email a week.

The business side of practice that no one teaches: the model, the tech stack, and the money, given the same attention as the design. One short read a week, written for the people running firms.

From Evelyn Lee, 101st President of the AIA and host of Practice Disrupted.

Read by 3,200+ architects and firm leaders · 57% average open rate

/// READ AT FIRMS INCLUDING

Gensler, HOK, HKS, SOM, Perkins&Will, NBBJ, BIG, Stantec, ZGF, HDR, Jacobs, DLR Group, SmithGroup, CannonDesign, Perkins Eastman, LPA Design Studios, Rios, and Mithun.

§ 01 / WHY THIS EXISTS

The business side no one teaches.

Architects are trained to design, not to price work, staff a studio, or read a P&L.

The profession's media covers the projects; almost no one covers the practice. Practice Rebuilt gives the business of architecture the same attention as the buildings. It's written for firm owners and principals, emerging leaders, and anyone rethinking how their practice runs.

§ 02 / WHAT YOU GET EACH WEEK

Five parts, every issue.

01The LetterOne idea for practicing differently, every week.e.g. why billing by the hour quietly caps what your firm can earn.
02The SignalThe week's news cut down to what actually moves the work.e.g. what a new AI release changes for a ten-person studio.
03The HandoffOne concrete move you can run this week.e.g. the one number to put on every proposal you send.
04Practice DisruptedThe conversation behind the writing, straight from the podcast.
05Up and comingWhere to catch us in person next: talks, workshops, and live sessions.e.g. a conference keynote or a members-only workshop.

§ 03 / RECENT ISSUES

Read a few before you subscribe.

Latest issue
Practice Rebuilt: what clients actually want to hear before they hire youSeptember 6, 2026
Most firms think the portfolio is the pitch. I spent ten years on the owner's side of the table, the side that hires architects, and I can tell you it isn't.Read →

§ 04 / WHO'S BEHIND IT

Written from both sides of practice.

Practice Rebuilt comes from Practice of Architecture, founded by Evelyn Lee, FAIA, the 101st President of the American Institute of Architects, a fractional COO inside firms, and host of Practice Disrupted, now in its twelfth season. It's written from both sides: design training and business training, metrics alongside purpose.

§ 05 / ONE EMAIL A WEEK

Start reading this week.

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