/// THE PRACTICE LAB
Stop admiring the problem.
The Practice Lab is where architects practice transforming their firms. One real experiment a month, on your tools, your business model, or your own career, alongside peers running experiments of their own.
§ 01 / THE PROMISE
You already know the fee-for-service model is breaking. Knowing was never the hard part. The hard part is changing how your firm actually works, and keeping the change alive after the initial push fades. Courses end. Templates get installed and forgotten. Transformation decays without repetition and company. The Lab is the room where the work keeps happening: members testing real changes in real firms, in front of peers doing the same, with Evelyn in the room as the most experienced peer rather than the expert at the front. If she can do it, you can too.
§ 02 / WHAT YOU GET
Your toolkit stays current
AI models and platforms turn over faster than any course can. Inside the Lab you watch working systems get built in public, take the templates and skills files, and adapt them to your own practice. You see it done, then you do it, which is the only version that lasts.
Your business model gets pressure-tested
Bring a fee structure, a service idea, or a new way to create value, and put it in front of people who run firms and have tried things. The room's job is questions and precedent, not verdicts. You leave with a sharper version of your own thinking, not someone else's playbook.
Your changes actually stick
Most firm change dies at the pilot stage. The Lab runs on a monthly experiment cycle: pick one change, run it in your firm, report what happened. Peers hold the cadence with you. Wins get named, and so do the lessons from the ones that didn't land.
Your career widens
“Architecture, And” is real here. Members are building practices, side ventures, new roles, and new definitions of what practicing architecture means. The community is where that path gets clearer, and where you find the people already walking it.
§ 03 / WHAT HAPPENS INSIDE
- Office hours.
- Regular, with Evelyn.
- A monthly gathering.
- More conversation than presentation.
- Build in public.
- An experiments series where the unfinished work is the point.
- Wins and lessons.
- Member wins and lessons, attributed and honest.
- A resources library.
- Templates, frameworks, and skills files that grow as members contribute back.
It's a working room, not a content feed.
/// NEXT WINDOW
Doors open in windows, not year-round.
§ 04 / WHO IT'S FOR
Built first for the practitioner with ideas and not enough traction: the high performer just below leadership who can see how the firm should work and wants somewhere to test it. Principals join to sustain what they've started changing, and to bring the people who'll do the changing with them. Early-career members grow into the room. What everyone shares is the bias toward action: this is a community for people who'd rather run the experiment than keep talking about it.
§ 05 / IN THEIR WORDS
The Practice of Architecture Community + Lab has proven to be an incredibly valuable resource for our strategic planning and business operations.
Architectural practice is changing and the PoA Lab is at the forefront of the discussion, providing an active space for sharing ideas.
This community goes beyond support—it gives you the tools and confidence to grow, and I'm grateful to be part of it.
Her vision and inclusive approach have significantly impacted my outlook on architecture, making it a privilege to work with her.
§ 06 / THE LIST
The doors are closed right now.
The Lab opens to new members in windows, not year-round, so the room stays warm and the conversation stays real. When the next window opens, the people on this list hear first.