Listen to Episode 011: New Service Lines – Building a Multidisciplinary Practice
What types of new service lines are architecture firms designing?
Guest:
Christina Cho Yoo, Co-Founder of Atelier Cho Thompson
Ming Thompson, Co-Founder of Atelier Cho Thompson
This episode on Practice Disrupted, we speak with Co-Founders Christina Cho Yoo, AIA, PE, LEED AP BDC and Ming Thompson, AIA, NOMA, IIDA of Atelier Cho Thompson. We wanted to know what types of new service lines architecture firms are offering. Atelier Cho Thompson is an excellent case study on how to expand revenue potential through a multidisciplinary approach.
Show Links:
Atelier Cho Thompson, https://www.chothompson.com/
![[234] Build the Future You Want: A Builder’s Path with German Aparicio](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/05/PD-S12-EP234-Web.png)
![[233] Methods and Mindsets: Navigating Practice Transformation in a Shifting Market](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/05/PD-S12-EP233-Web.png)
![[232] The Five Conversations That Drive Growth in Creative Organizations](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP232-Web.png)
![[231] Work for What’s Next: ThinkLab’s Amanda Schneider on the 10 Shifts Reshaping Practice](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP231-Web.png)
![[230] Claiming the Room: How FORA Built a Business Architects Kept Walking Past](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP230-Web.png)
![[229] Amortizing Your Value: A New Model for How Architects Add Value](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/04/PD-S12-EP229-Web.png)
![[228] Architecture, Innovation, and What the Built Environment Needs to Learn](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP228-Web.png)
![[227] Beyond the Tools: What It Actually Takes to Build a Digital Practice](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP227-Web.png)
![[226] From the Inside Out: Larry Sass on Digital Fabrication, AI, and Architecture’s Next Chapter](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP226-Web.png)
![[225]Small Firm, Big Commitment: Rethinking How Architecture Invests in Diverse Talent](https://practiceofarchitece2ac4.zapwp.com/q:i/r:1/wp:1/w:2400/u:https://practiceofarchitecture.com/wp-content/uploads/2026/03/PD-S12-EP225-Web.png)